Podcasting is fast emerging as a popular technology that is specifically being used in B2B lead generator. A podcast basically consists of an mp3 audio file that is similar to a radio talk show. Users can easily download it from either from a website or with the help of RSS feed and then listen to it with the help of their systems mp3 player.
Podcasts can prove helpful as B2B lead generators by encouraging conversations related to the various features of the websites. With the variable length of a podcast, ranging from 5 minutes to 30 minutes, a website can use the same to discuss the various products and services being offered. Websites can also use podcasts to highlight how their products are different and better from other products.
However, it is vital to design a podcast in such a way that it incites curiosity amongst its listeners and leaves them wanting to seek more information. They can be developed in many formats including a talk show format, a descriptive format or even a question and answer type format. The format used depends on the type of B2B leads one wants to generate with the help of podcasts. Other way of helping podcasts in lead generation is by using them for recording client testimonials.
Podcasts are definitely revolutionizing the way in which people are generating leads in business-to-business marketing. This unique new technology has been especially successful for marketers who generate appropriate and reliable information targeted at a specific group of audiences.
How to Make a Podcast For a Website How Do You Promote a Podcast and Get More Listeners? Is a Podcast Difficult to Produce? School and College Radio
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