In the technology based world we all now live in, portable information and media is the reality of today. Any small business that can capitalise on that fact is head and shoulders above their competition. Audio podcasts are the simplest way for anyone to tap into that market.
Blue tooth headsets and headphones have almost become a fashion accessory. Everyone is connected to their iPods, smart phones or iPads almost every waking moment and the day. By providing your web content or information in a format that is portable, you will have the opportunity to broadcast your message to anyone at any given time of the day. People do not need to be in front of their computer screen to connect with your business.
Every business with a blog should also be offering that content in audio format through podcasting. Your subscribers can then download your audios and listen at the gym, during their daily commute, while jogging or any other scenario you can think of.
The fact is, no matter what type of business or service you offer, you have a very vital commodity that you can provide to any potential customer. That commodity is information, expertise or entertainment. We live in an information hungry society. We also live in a society where people want ease of use and instant results. Providing an audio version of your web content means the user does not have to read, they can have the content delivered to them in whatever medium they choose.
The great thing about audio files is that they are so easy to create. A simple USB microphone that you can purchase for a few pounds is all you need. Actually, you don't even need that as there are ways for you to record audio files using your land line or mobile phone. It has never been easier to create podcasts than it is today.
You can also make your audios available in popular sites such as iTunes or you can create Talk Radio channels and have your own broadcast. There are also podcast blog sites like podbean that make it very easy to create audio blogs that will create the embed codes that you can put into your business website.
No matter how you choose to do it, it is important that you just do it! It is so easy and, for many people, they find it much simpler than sitting down to write a blog post. It is as easy as talking on the telephone to a customer. Sure, you may feel nervous the first time or two, but you will quickly become comfortable with it and it will be as simple as a 10 minute process within a very short period of time. If you are really still not comfortable with it, hire someone to do it for you.
This could pay big dividends to your business and most likely your competition is not doing it. Bring your business into the new age of technology and reach more customers where they live. In the mobile age.
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